The truth about online trade shows in 2021

For years tradeshows have taken place in showrooms, which has allowed all kinds of brands to effectivity communicate with their audience. High footfall industry specific events (such as Crufts) have enabled new products, brands, and organizations to get successful results for years, thanks to meeting the ideal criterial for customer demographics, interests, and behaviour.

Shows in the pet care industry have seen great success over the years thanks to Crufts, PATS, Country Shows, PIF, The National Pet Show and plenty more... It’s allowed people nationwide, (and worldwide) whether it’s business professionals or pet enthusiasts to gain knowledge, expertise and education in a market that’s consistently changing. Every year we see new companies, ideas and products popping up to present us with a wide variety of different options than we already have. Trade shows allow us to communicate with our audience effectively, find new customer insights, shows our brands strength, and keep an eye on the competition.

Throughout 2020 -2021 the event industry has struggled to maintain its presence due to Covid-19, it’s not surprising that shows have been cancelled and are unlikely to return until most of the population has been vaccinated, and even then we may see less stands, and tickets to ensure social distancing protocols are still being met.

Thanks to ecommerce platforms, modern software, and our ‘always online’ presence, we have an online tradeshow option, an excellent alternative to the real thing. While they may still be new and under development, they have a potential to be just as exciting, easier to attend and extremely cost effective. Ecommerce platforms have come a long way in the last year, and with plenty of shows and exhibitions already being viewed on these online platforms (such as student career fairs, business conferences, and training events), we can see the pet care industry following suit.

The concept of an online tradeshow could be intriguing and confusing if you have never been to one before, if you are considering getting involved this year, we have made a list of possible reasons why online tradeshows will be successful in 2021.

Here is 7 truths about online tradeshows:

1) Help is available for troubled for technophobes.

One of the largest concerns and entry barriers is simply the ease of use for those who find technology a little more challenging than others. Luckily, the trade show platforms have services to help combat the problem. This includes online step by step videos guides, customer support teams, and some fantastic FAQs. With some clear advice, easy access to a customer friendly platform, and the ability to connect from any device, these technological barriers can be broken down.

2) It is not the same as being there in person. It’s arguably better.

You won’t get the same feeling as being there in person, however there is also benefits to being their virtually instead of physically. A show that may take hours to get to can now be accessed instantly. There is no set up cost, need for staff hotels, or vehicle warring. Stands can still be custom designed to suit you, you won’t miss out on any important brand launches, and most importantly you’ll still be taking part in a show.

3) Friendly platforms with you in mind.

Thanks to modern software, show platforms are as simple as registering, logging in, and taking part. All devices that have access to the internet can connect, so you can use your PC, Mobile phone, or Pad to use the platform. On the go or from the comfort of your own home you can access the full show.

4) Trial and error are over.

After the first 12 months of online tradeshows, the industry has been able to identify problems that would hinder the quality of a show, and formulate a strategy to ensure, all key areas are being successfully managed. Trial and error is over, the recipe for online tradeshow success is here.

5) A safe space.

While Covid-19 may have put the events industry on hold for now, it’ll come back bigger and better than ever once all this uncertainty if over and we can continue on as normal. Until then online tradeshow have are a great alternative, in a space that keeps you safe, and everyone else. Covid-19 counter measures are of paramount importance in all aspects of life, being able to continue business as normal while keeping safe is important to us all.

6) The start of an answer to an unknown lengthily problem.

If a large part of your sales & marketing strategy was show based, it still can be. The platforms are there, technology has adjusted, and for at least a short amount of time the answer to tradeshows is online. There is a good chance no shows will continue in 2021, and the impact this will have on 2022 is unknown.

7) They look visually stunning.

Having a virtual presence has never looked better. They are professional, clean, feel believable, and for those who have never witnessed a virtual show before, you will find they are easy to navigate and understand.

Online tradeshows offer a huge amount of value, they are easily accessible, customizable, and are a great alternative to missing out on an important event. With the potential changes in rules, covid 19 has certainly made recent times challenging. Thanks to virtual trade shows we know any rule changes won’t have a direct effect on the event, making them a safe and solid choice this year.

What are your thoughts about online tradeshows? Are you booked to attend any this year? Are you likely to attend an online tradeshow, or are you just waiting for everything to blow over?

The Su-Bridge Virtual Trade Fair

Su-Bridge Pet Supplies, a family-owned business based in Norfolk who have supplied the Trade for over 40 years, would like to invite you to join them at their first Pet and Wild Bird Food Trade Show. By registering today, you can login on Sunday 6th and Monday 7th June and explore over 35 show stands of some of the UK’s biggest brands, explore virtually for new lines, product information and updates. You will also be able to take the opportunity of traditional show offers available over the 2 days, as well as checking in to numerous webinars with Live Q&A; look out for a confirmed agenda soon. After the show you will be able to log back in for another 30 days to revisit the stands, download information or open an account.

We are here to support you in whatever way you need. Our Area Sales Managers are always available to call should you have any questions regarding the online show. Register today to get involved in this summer’s virtual pet trade event.